FULL SERVICE CREATIVE SHOP

The Bakery by POPSUGAR develops immersive marketing programs for Brands who want to reach and engage women.

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Capabilities

VIDEO PRODUCTION

Award winning branded and native video content from POPSUGAR Studios.

ORIGINAL PHOTOGRAPHY

Access to the same photographers responsible for millions of Pins.

Digital and Mobile Experiences

Dedicated team of ninjas who create mobile–first brand experiences.

SOCIAL MEDIA ACTIVATION

Fostering conversations is at the core of what we do.

EXPERIENTIAL MARKETING

From music festivals to fitness classes — the experiences we create are unforgettable.

RETAIL SOLUTIONS

ShopStyle’s commerce experts drive measurable results through unique merchandising opportunities.

PREMIUM BLOGGER PROGRAMS

Access to thousands of influencers across POPSUGAR Select, Circle of Moms, and ShopSense blogger networks.

TALENT ACQUISITION

Turnkey talent services to enlist blockbuster celebrities, influential bloggers, and everyone in between.

Native Advertising

Engaging women through compelling content

Solutions

Solutions
With more and more women shifting their content consumption to mobile devices, native advertising is becoming a highly effective way to engage this audience. The Bakery’s vertically focused content creators generate high-quality, original text, photography, and video for brands across all platforms.

Marketers can take advantage of the influence and expertise of the POPSUGAR editorial team, create content themselves or in conjunction with their brand influencers, or partner with POPSUGAR Studios to develop native video.

Platform

Platform
SNAP is POPSUGAR’s proprietary, first-to-market native advertising platform. The platform allows marketers to create content at scale, putting their message in front of POPSUGAR’s audience of over 20 million women.

Specifically, SNAP provides marketers with in-depth analytics, content publishing tools, best practice and trending resources, and powers brand hub pages featuring their social feeds.

Analytics

Analytics
SNAP features real-time analytics allowing marketers to understand and optimize performance. In addition to standard web measurement, SNAP also details which social media platforms people are engaging on and provides a psychographic profile of women who have consumed the content.
POPSUGAR Insights

A free research platform dedicated to understanding women.

See it in action

Portfolio

RECENT WORK FROM THE BAKERY
Going the Distance
Zoom In
Going the Distance

Video / Digital and Mobile

Contact

THE BAKERY IS OPEN FOR BUSINESS
The VIP Festival Experience
Making Dreams Come True
Supporting Her Cause
Going the Distance
Shopping Made Simple
Spring Beauty Survival
30 Days of Fall Beauty
What Works For You?
Inspiring Her Style
The Happiest Hour
Reinterpreting Luxury
Holiday Spotlight